The 10 Week SEO Diet

0 1266
Situs Judi Online Terpercaya
The 10 Week SEO Diet
This is your SiteProNews/ExactSeek Webmaster Newsletter!
To drop your subscription use the link at the bottom of this message.

SiteProNews logo
Home     Videos     Article Archives     Contact Us     Privacy Statement     Micro-Blog     Forums     Reader Rewards    

Recent
Videos

  QUICK LINKS

FEB. 9,  ISSUE #1500

Article Submissions
We welcome article submissions from experts in the areas of SEO, web design, blogging, RSS, social media, etc. For more information, visit our Article Submission Page.
Article Categories
   • Advertising
   • Blogs & Podcasts
   • Business
   • Ecommerce
   • Google
   • Linking Strategies
   • Marketing
   • RSS
   • SE Optimization
   • SE Positioning
   • SE Submission
   • SE Tactics
   • Security
   • Technology
   • Video Marketing
   • Web 2.0
   • Web Design
   • Webmasters
   • Website Promotion
   • Website Traffic
   • Writing
Web Search
Blog Search
Tools & Services
Webmaster Tools
Traffic Exchanges
Get Free Visitors to Your Site with these Outstanding Services:

TrafficZap Visitor Exchange
TrafficZapTrafficSwarm Visitor Exchange
TrafficSwarm
Site of the Day
Free Online OCR converts scanned images into editable text. This free service allows you to easily convert scanned documents, screenshots, faxes, and photos into editable and searchable text, such as TXT, DOC, or PDF. Simply select an image file, click Convert, and immediately download the resulting document.
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com
App of the Day
BurnAware Free 3.1 (50 MB) is a CD/DVD/Blu-Ray disc burning program. You can create backup data discs, Audio CDs, MP3 and WMA discs for a PC or compatible CD/DVD player and it supports the burning of video DVDs from a VIDEO_TS folder structure, etc. Freeware for Windows 2K/ XP/ Vista/ 7.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com
SPN Partners
Affinity Ad Network - Make your website pay for itself! - High revenue contextual ad products for online publishers. Maximize your earnings through fully customizable & easy-to-implement text ad formats. Earn $2 - $5 RPM. Sign up now!
Web-Source - Your Guide to Professional Web Site Design & Development.
Template Monster - The Web's number one website templates are available for immediate download.
TechNewsletters.com - A directory of IT newsletters with ratings & descriptions.
NewWebDirectory - A new internet web directory of professionally reviewed web sites providing both freebie and paid site submission.
FreeWebMonitoring - Monitor your web site's availability 24 hours a day, 7 days a week with email alerts and weekly web site statistics.
DropJack - Add news, blog posts and links to one of the fastest growing social bookmarking services on the Web. Join over 93,000 active members.
Top 10 Exposure - Forget PPC. Get Google-Type ads for $3 - $4 per month and top 10 exposure across 100's of search engines & web directories.
Rapid Paid Inclusion - Add Your URL to 50+ Search Engines. Fast Inclusion, Recrawls and Backlinks.

SPNbabble for WebPros
SPNbabble is a Twitter clone for Web Professionals and anyone interested in quickly posting to multiple Web 2.0 sites.

The 10 Week SEO Diet
A SPN Exclusive Article By Kalena Jordan (c) 2011
Follow SiteProNews on:     Follow SPN on Facebook    Follow SPN on Twitter    Follow SPN on YouTube    Grab the SPN RSS Feed

So you've noticed that your competitor's site ranks higher than your site on Google for *yellow widgets,* even though you are the premier widget provider in your area.

So what are you going to do about it? You're going to take back control of the search results, that's what!

You don't need to be proficient at SEO or hire a Search Engine Optimizer to make a difference to your search engine rankings. There are several easy steps you can take that can make an immediate difference to your site's visibility.

Here's a 10 Week SEO Plan that will quickly put your site on the path to higher rankings:

Week 1 - Verify Your Site With the Big 3 Search Engines

If you want to understand how search engines interact with your site and find potential issues before they impact your traffic, you really need to verify your site and sitemaps with the big 3 search engines (Google, Yahoo, and Bing) and monitor your stats regularly.

Start by registering your site with Google Webmaster Tools. This is easy. Simply create an account and verify your site by uploading a small piece of code to your server for Google to find. Then create a XML sitemap of all your site pages and upload it via your Webmaster Tools account.

The amount of information this gives you about how search engines interact with your site is truly mind-blowing. Once you've gone through this process, you'll be able to check:

   - how many pages Google has indexed and how often

   - what errors Googlebot found while indexing

   - what keywords your pages are being found for

   - how many incoming links each page has from external sources

   - how many internal links each page has from other pages on your site

   - how well your site is optimized for target keywords

   - how fast your site loads

   - how many broken links are on your site, where they point to and on what pages, etc.

It's a similar registration / reveal process with Yahoo Site Explorer and Bing Webmaster Tools.

1,000 Website Visitors in 30 Days

Week 2 - Research Your Target Keywords

It's easy to assume that because you sell "yellow widgets," your customers type "yellow widgets" into Google to find your products, right? But the truth is, you don't actually know what your customers are searching for unless you research it. They might be typing in "gold whatsits." One of the biggest mistakes online businesses make with SEO is targeting the wrong keywords.

Start by creating a seed list of keywords. Basically, this is a brain dump of all the keywords and phrases you think your potential customers might type into a search engine to find products and services like those you provide. You need to get inside the heads of your potential visitors/customers. Put yourself in their shoes for a minute and think what would YOU type into a search engine if you wanted to find a site like yours? Then pass that list around the office, to family, friends and customers and get them to add the keywords *they* would use to find those same products and services. Keep going until you've got at least 50 keywords/phrases. That's your search term seed list.

Now, take that list and enter it into an online keyword research tool such as Keyword Discovery, WordTracker or even the Google Keyword Tool. These tools show you how many searches each keyword/phrase attracts each day. Use this information to narrow down your choices. Don't bother with keywords that generate less than 20 searches per day. Look at the most popular keywords in your list and choose the ones that relate specifically to your site content. Revise, streamline, and revise some more to come up with your final list of target search terms.

Discover 7 Tips to Boost Revenues for Your Business - Download Whitepaper

Week 3 - Integrate Your Keywords into Your Pages

Contrary to popular belief, sticking your keywords into your meta tags is NOT sufficient for Google to find your site a relevant match for related search queries. For a search engine to find a site relevant, it MUST find the keyword within the visible text on your pages and in link text pointing to your site.

Take your final streamlined keyword list and allocate your chosen keywords to the various pages of your site. This is a pretty straightforward exercise. Usually the content of each page will tell you what keywords will be the easiest and most logical to integrate into the bódy text and other content.

Now, rewrite your content to incorporate your keywords naturally into your pages. Try not to repeat a keyword phrase more than 3 or 4 times in a single page. Re-write your page titles and META tags, alt tags and headings to include your new keywords. When you create new pages, make sure you include logical keywords in your file names e.g. instead of www.mywidgetsite.com/page36%$2.html try www.mywidgetsite.com/shiny-widgets.html.

Week 4 - Create Tailored Title and Meta Tags

How many sites have you been to where every page has the same META tags? That's a lost search opportuníty. Every page on your site should have a different Title and META Description tag, tailored to the content of each page. Take your new keywords and create optimized titles and tags for each page you want the search engines to index. This indicates to search engines AND visitors what each specific page is about.

Week 5 - Install and Utilize Google Analytics

Have you installed Google Analytics on your site? If not, then do ít today. Google Analytics is a free site statistics package that provides insights into your web site traffic and marketing effectiveness. You may already have access to a site metrics package courtesy of your hosting company or web designer, but I guarantée you that it won't be as powerful or easy to use as Google Analytics. The program lets you see and analyze your traffic data in new ways and you can learn how your visitors interact with your web site over a specified time period.

With benchmarking tools, you can find out whether your site metrics under-perform or outperform those in your industry and more accurately measure your web site's Return on Investment (ROI). Google Analytics synchronizes directly with Google AdWords and other PPC services too, so you can set conversion goals and track visitor pathways from the entry page right through to the purchase receipt. Google Analytics features a wide range of graphical report options, enabling you to prepare web site performance reports for stakeholders right across your organization.

Week 6 - Add Fresh Content

What keeps a search engine coming back to your site? Fresh content. By adding new pages and information to your web site on a regular basis, you're sending a signal to both search engines and visitors that you have lots to provide and they should come back regularly. The more content you have, the more entry points you are providing to visitors as a way of finding you in the search engines. Think of your site as a reverse pyramid, where your additional content pages are providing more and more doorways to your site at the top level.

Week 7 - Revisit Your Internal Link Structure

A lot of webmasters spend too much time looking at external links pointing to their sites and forget about their internal link structure. The way you link between your own site pages can have a huge impact on the search rank of those pages. This is because Google and other search engines are influenced by the keywords that are used in the links themselves. This *anchor text* tells search engines what the page is about.


Read the rest of Kalena's article at SiteProNews.com
"The 10 Week SEO Diet"

About The Author
Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.


Printer Friendly Version of this Article

Top Webmaster Headlines Breaking Blog News
  • Twitter Sets a Price For Tweets
  • Dell unveils 10-inch Windows 7 tablet
  • Catholic church gives blessing to iPhone app
  • Content Farms 2.0: Can Robots Help Write the News?
  • Bill Gates Dumping Microsoft Shares By The Millions
  • 10 Billion Apps Is Cool, Finding The Right One Is Even Cooler

  • Warm Bread Is Not Toast
  • Google Warns Of "Big Changes Here Very Shortly"
  • Want More Copywriting Clients? Here's a Way to Find Them
  • 3 Ways to Turn Your 404 Error Page Into a Marketing Asset
  • Social Media Super Bowl – Overhyped & Underperformed
  • For Keyword Targeting in Paid Search, Beware The Galaxy Effect

Recent Articles Posted on SiteProNews.com Webmaster Resource Sites & Services
Google (and Bing) Love Anchor Text Link Spam  By Jill Whalen - For those who don't know what anchor text is, here's a quick explanation: Anchor text is the words in the clickable part of any link. For instance, when someone links to my site, they typically use either my name or my company name in the anchor text, which looks like this:
Some Ways Cloud Servers Can Benefit Your Company  By Dirik Hameed - Website Cloud servers are the "latest" in the wide array of different networking choices that businesses or individuals have to choose from. Many are jumping on board the "cloud server bandwagon," as many see this the way of the networking future.
Uploading Images To Websites  By Dele Ojewumi - This broadly speaking, can occur in two ways: Uploading Images To Website, With Uploaded Images On Your Web Host Server...
Top SEO Tools - A suite of the best online submission and SEO Tools available. Sign up for a 7 day free test drive.
Add Me! - a pioneer in search engine submission, and the most popular. They provide fr-ee submission and paid submission.
WebPosition - WebPosition helps you maximize your site's search engine visibility by providing a complete SEO solution including rank reporting, keyword research, page optimization and submission. Download a demo today!
Build a Business Website in Under 5 Minutes.
Over 172,000 people just like you have used Exact Websites to build professional websites, complete with web pages, photo albums, email, links and 27 other features without ever having built a website before.
Webmaster Software  • Webmaster Resources  • Link to SPN  • Top SEO Tools  • SmartWebGadgets  • DropJack  • SEO-News 

Category: SEO
No Response

Leave a reply "The 10 Week SEO Diet"


+ 4 = 12